|
Forward. But the previous idealists and the current growth of local life are enough to show that Kuaishou has "unexpectedly" done well in some fields. The “fourth pole” of local life? There is no doubt that the in-store business of local life corresponds to high-frequency catering consumption, and it has the potential to become a high-quality traffic entrance. For the same reason, after Meituan secured its “Iron Throne”, newcomers continued to challenge it. First, Alibaba acquired Ele.me, then Douyin, Xiaohongshu, and now Kuaishou. Zhuang Shuai, founder of Bailian
Information and a retail expert, told Lujiu Business Afghanistan WhatsApp Number Review that at least in the next ten years, the in-store business will not enter the zero-sum game stage. Each platform can conduct differentiated operations based on its own advantages. In the in-store business, Get new growth. However, even if the e-commerce form has evolved to the content e-commerce stage of live broadcasting short videos, if it still simply relies on the business form of issuing coupons and in-store verification, it is obviously not conducive to the long-term operation of the merchant,
because in the long run, it will not attract repeat customers. But the wool party. In addition, Dianping, the veteran product of the in-store business, has an evaluation system ecosystem that has been accumulated over time. Short videos and live evaluations will be difficult to match in a short period of time. We can only rely on word-of-mouth influencers to continuously implant and evaluate. generate commissions in addition to platform fees, which will further push up merchant costs.
|
|