CTAs that are most relevant for each segment.

jilhok0006@gmai

Alexandra Martin Garcia Email Marketing HubSpot Email marketing HubSpot Did you know that  of marketers have seen an increase in email engagement in the last  months? And, currently, this is one of the few channels that really generate a real connection with people, so you should not overlook it email marketing should be a must in your content marketing strategy. In this post, we will analyze the advantages that Email Marketing offers you, and the first steps to implement an Email Marketing strategy in HubSpot. Advantages of Email Marketing in HubSpot.


There are numerous tools with which to carry out email marketing campaigns, but without Bulgaria Phone Number List a doubt, we choose HubSpot for all the advantages it offers It allows you to design professional emails without having knowledge of web design. You will be able to choose, based on your objectives, among its numerous templates and easily customize them. You can personalize your emails with Smart Content , to improve CTR and Open rate rates. HubSpot allows you to carry out all types of segmentations by buyer persona, life cycle stage, products of interest, level of engagement, etc. to choose the content, subject and






HubSpot includes analytics to know who interacts with emails, from what device, which links have the most clicks, which documents are the most downloaded, etc. From the platform itself you can also carry out AB testing to find out what works best, thus increasing interactions and, consequently, sales. The essentials to prepare an email marketing campaign . Set goals Always keep in mind some basic KPIs that will define if your campaign is working properly Open rate. Normally it is between  and . There are very few campaigns that get the open rate percentage to rise above , but think that the more personalized your emails are, the more chances you have of improving that percentage.