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It's time for emotional design. As soon as people hear the name of emotional design, they think of crying and angry emoticons. Are you like that too? But don't worry, that's not what we mean here. In this post, we want to explain to you how emotional design can improve your site. One of the background makes everyone happy A mistake that many sites make is that designers and developers still think that the Internet is used for the same old tasks, nothing more. Since the first developers created HTML, they were constantly experimenting with what could be done with this new technology. Unfortunately, no one thought about creative designs or end users. The only people who used the sites from the beginning were the developers. Everything became like a competition to see who could exchange data faster, build the coolest things, and develop the most popular sites.
As the Internet became more popular, more people began to use the Internet Germany Email List and new rules were established for things that are of general use, such as navigation and link models. But now everything has changed. We do everything on the web and everyone uses it. People who had never heard of html, or had never even used a computer, are now using the web for most of their daily work. So instead of building sites that talk to other sites, or sites that talk to people familiar with sites, we should start building sites that talk about real life and with ordinary people. What kind of emotional state should the customer be in? The answer is clear, happy and satisfied! From the point of view of psychology, when people are happy, they can concentrate better and forgive small mistakes, they are more likely to participate in discussions and complete the actions that are asked of them.

Happy people are very good users. How can we take advantage of this situation in the design of commercial websites for the benefit of business? When building a new site or improving an existing site, our first goal should be to identify opportunities to improve the level of customer happiness. Put yourself in the customer's place; Do your customers come to you when they have problems? Do you want to calm them down? Apart from the services you can provide, what do your customers want from you as a person? The underlying principle of emotional design is understanding how you connect with your users on a personal level. This principle is the basic principle of today's successful sites. Tips and techniques for discovering emotional connection on the site 1- Create a journey map (and use it). Consider the entire path that your customers take from the starting point to the end on your site as a journey and mark the points that are emotionally high or low.
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