Keywords

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At the beginning of the Wild West of the Internet, there were only evildoers, that is, only strategies that today are called into question. Although questionable, they can be used and applied by specialists or even by SEO agencies. An agency that offers black hat site optimization services can be identified by the way of promotion - guaranteed, instant services . As a rule, the main result and at the same time the reason why black hat techniques have so many followers is represented by the dominance of search engines.

For example, although an organic domain (that is, based on unpaid results ), certa Switzerland Email List in black hat strategies involve making payments to the right accounts to boost your website. All you need to know is that these results are not permanent. When the Google sheriff identifies them, it won't take long until your website will be penalized, implicitly removed from the search results - or sent to page 20. SEO optimization services Black hat SEO techniques and strategies are against everything Google stands for - namely, they are not applied to improve the user experience, but only to send a website to the first page and the first results in Google. Here are some of the black hat techniques and strategies : Keyword stuffing of written content.



If you find paragraphs of three lines that have the keyword entered 3-4 times in them, then you have successfully identified a black hat technique . Cloaking techniques , masking the content. These techniques involve providing the same content in two different forms – one aimed at search engines and one at users. Thus, the page of a website can end up being classified for a keyword located in a completely different niche. In the eyes of the Google sheriff , it is illegal to modify the content that is read by crawlers (implicitly to be different from the one offered to users).