The search operator

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They help an ordinary person to find exactly the results he wants, for example filetype:pdf, if he is interested in books or magazines in .pdf format, but at the same time they also help SEO specialists in their expertise . Using some of the search operators that Google makes available, an SEO specialist can identify and fix technical and content errors that websites often have. Among the most important search operators are: Website: The "site:" string operator restricts results to a single domain or directory, such as: Sitef indexed pages of this site. Site:eximtur.ro will return the approximate list of pages including the subdomains of the domain, such as blog.eximtur.ro. Use this search operator to identify if the number of indexed pages is the one you want. The number is similar to that of the pages included in sitemap.xml, and if there is a significant difference between the pages indexed in Google and those in sitemap.xml, it means that either certain pages must be de-indexed, such as the filters of an online store, or certain pages are blocked by mistake in robots.txt. Related:  "related:"



returns only sites similar to the niche of your site identified by Google. In the case of the eximtur.ro site, the related operator returns the desired results, resulting in the correct identification of the niche. There are situations when, due to the weak and ambiguous content on the page, the results contain other sites outside the competition or situations where Google does not return anything. The lack of results may be due to the young age of the domain or the poorly Phone Number Data composed structure and content. Cache: With the help of this operator, you will see how a page looked when Google last accessed it. If in the meantime you have made changes to the content, and it is not yet visible in the cache version, then it means that it has not yet been crawled and indexed. To speed up the crawling and indexing process, you can use the Fetch as Google option in Google Search Console.



All title: The operator will restrict the meta title according to the keywords used in your search. Such as: Allintitle: hotels Mamaia will return results that will contain the words hotels and Mamaia in the title, written together or separately. Allintitle: "Mamaia hotels" will only return results where the words are next to each other. Through this query you will identify exactly the pages you are struggling with for keyword positioning and you will also receive ideas to write a meta title with a significant impact on positioning. Another piece of information you will find out through this query is the total number of pages on your website that contain a similar title. In this situation, you can realize if certain pages cannibalize each other or if there is any opportunity for internal link building.