Marketing strategy , it was not necessary to

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Watch the video below and learn more about the history of Cresol and how it changed the lives of its members: History of Cresol This case from our client is perfect to illustrate the concept. First, because it has a history that involved emotions from the beginning , as the company's emergence was to bring relief, hope and create opportunities. Note that, to use storytelling in the Inbound  shape, invent or add unnecessary details to the original narrative. The basis of first-class storytelling is recognizing the emotions involved in each stage of a story and being able to transmit them to the reading public.

The feelings that connect people with a brand's purposes were already present there and need attention to be identified. That's why, now, I'll show you methods and recommendations so that you can apply storytelling in the Middle East Mobile Number List    context of your brand : How to tell good stories? This is a skill that requires understanding and sensitivity . The narrative is directed from person to person, not company to company . Almost every story follows a standard structure, which is known as the Hero's Journey — and its application requires technical mastery, but can be achieved with practice.



In Marketing , it is necessary to recognize that, behind entertainment and attention retention, there are techniques that must be mastered to obtain good results. Therefore, stories must have customers — or fictional representations — as main characters and apply recommendations precisely to engage and impact the audience in a satisfactory way. Know your audience It's no secret that knowing your audience's characteristics will help your business tell good stories. Therefore, it is important to consider factors such as: Gender; Age; City of origin; Consumption habits; Everyday problems; Social factors; Psychological issues (beliefs, perceptions, etc.