CPA: cost per acquisition

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Each word must be very well thought out, and it is always advisable to launch campaigns with several copy possibilities , and it will be the user who will tell us which ones they like the most, and thus show us the path to follow.  With this optimization model we intend to define how much we must invest in an advertising campaign to obtain a customer, or a lead (depending on the configuration).


CPC: cost per click. In this optimization model, the cost of the campaign Antarctica Email List is consumed based on the fact that every time someone clicks on your ad, the platform charges that cost. CPM: in this type of campaigns, normally Display or similar formats, the campaign spending is valued based on the cost of each thousand impressions. If a campaign costs €100 and 100,000 people have seen it, then the CPM is €1.




These would be branding campaigns . CSS: price comparison services. They are search engines or portals that offer users an aggregator of sellers who sell online the product that the user is looking for. The best known is Google Shopping , but there are many more comparators in which your products can be found. Normally you pay by published product, PPC or even by percentage of sales.