This protects your cash flow

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They can also damage vendor relationships . And if those payments end up in collections, it could destroy morale and ruin any profit-sharing bonuses you might have for your team. The easiest way for SEO agencies to raise money upfront is to offer a productized service ( instead of a service fee). This way, your customer pays upfront for a certain amount of output. Then, your team prepares these assets and delivers them on time. There will be no project uncertainty and no unpaid invoices to keep track of.


To do this, send the invoice at the beginning of the contract. Don't start working on a project until your client pays the invoice. This protects your cash flow. And protecting your cash flow is crucial. Low sales and poor cash flow are the main reasons why LOB Directory businesses fail. 3. Don't Say "Yes" to Every Customer Request The best customer relationships are the ones where they see you as a partner, not a vendor. Essentially, you have a seat at the table.




And you're there to help your customers make critical decisions that will grow their business. This is the purpose of SEO. Unfortunately, the downside to this is that the longer you sit at the table, the easier it becomes for customers to view you as an employee. This leads to scope creep... Client and agency relationships are different. Customers don't always know best . They may have limited or outdated SEO knowledge. Or they may lack general marketing knowledge.