This makes him highly successful and assertive

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Second Party Data  They are collected by another organization and shared as the companies have an association or commonalities, such as a similar audience or geographic location.First Party Data  This is the first party data that is collected in the company.own data in analytical marketing functionsFuente Think with GoogleFirst-party data is the highest quality and is the main source of analytical marketing.


According to Hubspot , “ first-party data is important because Mailing Data Pro it is collected directly from the people you have the most to learn from your own audience.”How analytical marketing makes a difference in your marketing strategyAnalytical marketing has the advantage of being based on data from % reliable sources.  in the following actions Campaign optimizationBased on data, you can evaluate the performance of your campaigns in real time and make adjustments to maximize their effectiveness.





Deep customer knowledgeBy analyzing your audience's first-party data, you can gain a more complete understanding of your customers, their preferences, behaviors, and needs.Improved customization Using analytical information, you can personalize your messages and offers to meet the specific demands of your customers.Costs reductionThanks to the data, you will identify areas of high and low performance, you will be able to optimize your marketing investments and reduce unnecessary costs.