If we break down the contribution

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Ten thousand words to solve lululemon's five major mysteries, subverting your understanding of the brand's breakthrough Secondly, since lululemon's revenue is growing every year, it might as well take a look at what drives the growth, that is: what is the new increase in revenue each year (the difference from the previous year's revenue)? Where did it come from? Why does it always make more money than the previous year?  of channel types to new increments by year, we can find that the contribution of e-commerce is rising


every year, from % in to % in Lululemon makes more money every year than last Guangdong Mobile Phone Number List year, half of which comes from e-commerce. From the perspective of total revenue, the current proportion of ululemon's e-commerce has exceeded that of offline stores. Ten thousand words to solve lululemon's five major mysteries, subverting your understanding of the brand's breakthrough As early as , lululemon had been developing e-commerce under the leadership of founder Wilson. However, limited by the Internet technology of the year, the user experience of the website could not meet the brand tone and could only be used as a channel to clear inventory. Wilson insisted on continuing the e-commerce business until the technology matured after , and lululemon's





official website eventually grew into a real super store. In the Chinese market, despite the generally weak growth of head sports brands, the growth rate of lululemon is still at the top level. Ten thousand words to solve lululemon's five major mysteries, subverting your understanding of the brand's breakthrough Wilson has always believed that the only way to catch up with the e-commerce trend is to rely on the foundation laid by offline retail – E-commerce without stores will inevitably fail. The number of lululemon stores is just enough for users to build enough awareness, but it is not as ubiquitous as fast fashion brands. While improving the transaction efficiency of e-commerce, it also ensures the high-end brand tone []. To sum up, going overseas and e-commerce have provided lululemon with greater crowd package resources and bet on stronger dividends.