some very useful insights into how search engines

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Its complete source code was leaked online. And, it may not be the first time we’ve seen hacking happen in this industry, but it is one of the most intriguing, groundbreaking events in years. But Yandex isn’t Google, so why should we care? Here’s why we do: these two search engines are very similar in how they process technical elements of a website, and this leak just showed us the 1,922 ranking factors Yandex uses in its algorithm.

Simply put, this information is something that we can use to our advantage to get more traffic from Google. Yandex vs Google As I said, a lot of these ranking factors are possibly quite similar to the signals that Google uses for search. Yandex’s algorithm shows CY Lists a RankBrain analog: MatrixNext. It also seems that they are using PageRank (almost the same way as Google does), and a lot of their text algorithms are the same. Interestingly, there are also a lot of ex-Googlers working in Yandex. So, reviewing these 1,922 ranking factors, which come from the “Kernel” archive (and are only just one of the many sets of factors in the Yandex codebase) is a must.




Understanding how they play into search rankings and traffic will provide  like Google work. No doubt, this new trove of information will greatly influence the SEO industry in the months to come. That said, Yandex isn’t Google. The chances of Google having the exact same list of ranking factors is low — and Google may not even give that signal the same amount of weight that Yandex does. Still, it’s information that potentially will be useful for driving traffic, so make sure to take a look at them here (before it’s scrubbed from the internet forever). An early analysis of ranking factors Many of their ranking factors are as expected. These include: Many link-related factors (e.g., age, relevancy, etc.).