|
|
Drilling down into these sections will show you what the user searched for, what website is linking to you and what posts are linking to you, so that you can focus on this information to increase the amount of traffic to the page. Don’t forget that more traffic is more opportunity for your website to be selling, so increasing the number of visitors to your site forms the very foundation of website sales activity. It is well understood that creating sales requires multiple touchpoints with your potential leads. Luckily, your website provides you with a way to communicate with them whilst they’re on your site but also once they leave.
You can do this through a retargeting or remarketing ad campaign. These advertising campaigns use the data that you gather in your analytics platforms and rd party tracking cookies, to identify users who have performed some action on your website such as visiting specific pages or who have Lebanon Phone Number Data downloaded a brochure. In sales terms addressing these people is the difference between cold-calling and visiting someone who knows your brand and has engaged with it. In order to set up a retargeting campaign, you need to implement tracking tags for the platform on which you want to be able to reach your remarketing audience. When we set up a website for clients, we implement remarketing tags for Google Ads, LinkedIn ads and Twitter Ads by default and we add whatever else we might need as we come to it.
Implementing these tags is similar to implementing an analytics solution, so if you’ve done that, you’re going to be familiar with the process. Almost all platforms will provide you with a snippet of code that you put into the <head> tags of all the pages you want to track. This is made much easier if you implement these tags through Google Tag Manager, which is another good reason to go that route if you can. Again, get in touch if you need to. Build authority and overcome objections To make sales, you obviously need to position yourself as a good solution to a problem. In order to do this, you need to create authority on your website.
|
|
發表於 2024-3-12 17:44:49