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SEO Japan OLYMPUS DIGITAL CAMERA table of contents Tools and advice you need for an SEO audit Server settings and code content Quality and quantity of links Tools and advice you need for an SEO audit Speaker: Benj Arriola (Technical SEO Director, The Control Group, @benjarriola) OLYMPUS DIGITAL CAMERA Breaking down SEO You can understand the target by dividing SEO into internal and external categories. This time I will introduce it in three parts. OLYMPUS DIGITAL CAMERA Server settings and code Crawling Tools We will introduce three tools for crawling within a site. Xenu Link Sleuth → Free. Use local memory. Not suitable for large sites. Screamingfrog → Cheap. Use local memory. Check out the many elements of SEO.

DEEPCRAWL → Cheap. Used in the cloud. Check out more SEO factors. Data from the crawling tool Once you have obtained the data from the crawling tool, check the following items. Broken link (broken link) HTTP status (4××, 5××, etc.) Presence of sitemap (missing URLs, etc.) Blocked URL (Is there any India Phone Number flaw in it, such as robot text?) AJAX OGT Shallow content (number of characters) Duplicate content (URLs, titles, meta tags) Information architecture tool A tool for understanding the structure of a site. If you want to target all subdomains that are indexed, the following tools are useful. SCRAPE BOX web ceo SEO PowerSuite Seo Quake Additionally, if you want to target specific topics, the following tools are useful.





DYNO MAPPER PowerMapper Site structure and SEO We will carefully examine the following table starting from the top. Site architecture → Analyzing the existing site structure reveals other elements. Topic Buckets → Topics, classifications, categories, classification by tag, etc. Breadcrumbs and navigation → reflect similar topic structure. URL structure → It should be similar to breadcrumbs and navigation. XML sitemap → Helps create XML sitemaps. Classify by TOP page and other pages, and separate correction items for each. Identification of long tail KW pages, etc.