But the rage was all about influencers

Noyon09123

And then you mentioned digital creators. Now the problem I personally have with the digital creators is there are probably more than million people around the world that consider themselves digital creators. Can you please help me to define them? [Sarah Dawley – Hootsuite] Yeah, this is a hot topic. The question is ‘what’s the difference between a creator and an influencer?’ And I think it’s a thing you get asked all the time, I think. And there’s no right or wrong answer. It’s subjective. My personal take on it is that creators are just an evolution of this idea of influencers.

So, back in the day, I don’t know, I’d say that as if it’s so long ago, it was just a few years ago, that had massive followings, like Kylie Jenner, and the rest of the Kardashians. They’ve got millions of followers and a brand pays them a lot of money to show off their product in Canada WhatsApp Number Data one Instagram post and that’s about it. Creators, though, are the people that you see online who have amassed a decent following. It can be massive but it also can be twenty thousand, even fifteen thousand, who wield a lot of influence over those people, though.



And they have amassed that audience because they are creating something. They are creating, whether it’s knitting or even streaming like video gamers. They are actively producing something that those people want to see them produce. And I think a big difference between them and the glossy big mega influencers is that the communities that creators have are often paying them. Whether it’s directly or through services like Patreon. They are often financially supporting the creator, so that they can do more of the work that they do.