New Entropy" believes that this

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Comprehensive coverage of low-frequency non-essential products, while Douyin Supermarket currently does not have fresh food categories. From the small-scale test last year to the official launch this year, an important strategic adjustment of Douyin is to cancel the "hourly delivery" business of local merchants, and these merchants cover local categories such as fruits and vegetables.


New Entropy" believes that this is a correct adjustment. For Douyin Supermarket, the non-self-operated local fresh food Indonesia Phone Number hourly delivery business is more suitable to be included in the algorithm scenario and recommended to local consumers in the form of content, while the supermarket business It is more suitable to be included in the search scenario and use subsidized prices to attract consumers across the entire network.





The strategic value of the interoperability between the two is not high. But this also means that Douyin Supermarket does not have the important category of fresh food, and customer acquisition relies more on the cost-effectiveness of specific products. From the perspective of logistics efficiency, United SF Express guarantees the logistics experience of Douyin Supermarket, and at the same time plays a role in eliminating low-value users for Douyin Supermarket. Compared with non-self-operated e-commerce businesses, Douyin Supermarket emphasizes being an ecological supplement to the existing Douyin e-commerce business, attracting consumers with high spending power and high quality requirements.