SEO for SaaS Companies: Unique Challenges

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This means that a product can be realized in various forms.Starting from physical objects such as food and clothes, to things that are not tangible, such as transportation (we pay to ride it, not for the vehicle itself) and hotels.But, questions will arise when we categorize drinking water as a product.Drinking water is actually available in nature for anyone to consume for free, so why would we pay money for something we can take for free?The answer: because drinking water now has a brand .branding isWe don't pay for the drinking water, but for the packaging & brand.

Now, let's understand what a brand means :A brand is a name, symbol, or o British Student Phone Number List eristic that can characterize a company's product, and give it uniqueness when compared to competitors.In short, a brand is the identity of your business .So, your product may be copied by other companies, but a brand is something that will always be unique to you.Let's discuss it in more depth.Examples of Product & Service  drinking water, the 2 brands that people often buy are Aqua and Nestle.Without packaging, perhaps most people would find it difficult to differentiate the taste of the water in the two bottles.





But, when we drink from the package, we will definitely be able to more easily determine which one we like.This is because everyone has their own tastes & views regarding the two brands , so it will be easier for them to make a decision, even if the drinking water in both bottles tastes 100% the same.The product (drinking water) can be the same, but the identity (brand) can determine whether consumers will buy the product or not!Then, let's look at an example for a product in the form of a service.