See other posts by Margot Whitney

mdimranhasan279

because it got me to click through and browse their spring selection.Loft promo emailimage from Loft email gifWhile adding a video component to your email marketing workflows might seem like extra work, hopefully this post showed you that marrying video and email is worth the added effort. Before you know it, your email metrics will be going off-the-charts!Margot WhitneyMEET THE AUTHORMargot WhitneyMargot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking.

Over the last few years, account-based marketing (ABM) has become Thailand WhatsApp Number a big buzzword in the digital marketing industry. A lot of B2B and SaaS companies—especially those going after the large and enterprise-level accounts—invest heavily in ABM platforms that allow them to target potential prospects with custom messages and content through various marketing channels.account-based marketing imageHowever, some marketers don’t consider making Google advertising a part of their ABM mix.

How so? With account-based marketing, advertisers want to serve unique ads and messages to specific companies or decision-makers. With Google Ads, you can’t control who searches and clicks the links or follows the banners. Even with Google’s various audience-based and geographic targeting options, it is still impossible to narrow down the targeting to very specific Google users. Therefore, ad networks such as LinkedIn, Facebook, programmatic networks, or demand-side platforms (DSPs) look more appealing for ABM strategy because they can target and deliver ads to specific people or by industry, company, and job title.