|
With CEO Chen Rui personally taking charge , continue to promote self-developed high-quality products and global hair styling strategy.Station B live broadcast shopping areaThe business focus keeps changing in a short period of time, making it difficult for outsiders to clarify the strategic thinking of Station B.As the second echelon of China's Internet, the three major content communities of Xiaohongshu, Bilibili and Zhihu each have hundreds of millions of active users. They can be called small giants. In some fields, they can also compete with Douyin, Tencent, Alibaba, etc. force. However, in the past year or two, the content community has gradually lost strategic focus, and its attacks from all directions have appeared to be scattered and unsystematic. , it has not fundamentally reversed its growth dilemma.The once small giants are now in such an embarrassment: they are still the leaders in their respective fields, but they are no longer the trendsetters of the entire track; they frequently try new businesses, but they have been unable to settle on a full-strength one.
The direction, on the contrary, is swaying and hesitating in the trend of the times led by top giants.01The strategies of the three small giants have become vague, complex and changeable, which is Cyprus Mobile Number List directly related to the substantial expansion of business boundaries .At the beginning of their birth, the development paths of Xiaohongshu, Bilibili and Zhihu were clearly visible. After a short period of exploration, they quickly found their respective benchmark companies in Silicon Valley on the other side of the ocean - the picture community Instagram, the video community YouTube and the question and answer community Quora.The three small giants in the initial stage are not only basically consistent with their.
American counterparts in business form, but also in line with their American predecessors in product design. They can be said to have inherited the "Copy 2 China" tradition of the Chinese Internet that has lasted for more than 20 years.Taking the C2C route is not an original sin. It helps startups to cross the river by feeling the stones and avoid various pits in exploring new tracks. While moving forward step by step, the three small giants have gradually become leaders in their respective tracks, and have also developed models and technological innovations that are better than their predecessors in many aspects.But the problem is that after the number of users jumped to 100 million, the three small giants could not find suitable strategic mentors. Moreover, the giants at the top of the food chain use traffic and capital to control the princes,
|
|