What is the purpose of operating owned media in-house

akhipakhi090807

As I wrote in ``What is the purpose of owned media?'', by increasing the number of articles, you will gradually become more searchable, the number of users who continue to browse will increase, fans of the site will appear, and from there, Some people will try to use the company's products. Of course it will take time to get to this point. First of all, it is important to continue writing articles. It is said that at least 100 types of content are required for owned media to be effective. You should not overdo it to the point where it exceeds your company's work capacity, but you do need a system to update it regularly, at least once every few days. Don't forget that owned media is a marketing tool that is considered over a yearly span, and grow it slowly and steadily.


Provide the information that users want in a way that they can easily find it. When creating content Oman Phone Number Data you must always be aware of whether you are providing information that meets the needs of your users. No matter what kind of owned media you use, it is natural that you will be disseminating information related to your company's area of ​​expertise. Of course, it is basically beneficial for both the company sending the message and the reader, but sometimes it is too deep or takes the perspective of the company, and the information is not what the user really wants. It may shift. No matter how unique the information is to a company, no one will see it unless it is what the user is looking for.




I think the same can be said for product development and planning, and it is important to create content from the user's perspective. We also need to make sure to convey that there is useful information here. It goes without saying, but if people don't find it, they won't be able to read good information. To achieve this, you need to take proper SEO measures. Tips to appear higher in search engines, such as scattering "keywords" that users are likely to seek in articles (however, don't be too conscious and make your sentences unnatural), and giving each piece of content a certain amount of volume. Let's do it. ③ Keep the content consistent Post miscellaneous themes to get more users to see them While updating the content every day, I was worried about the lack of material and expanded the range of themes.