Sephora’s extensive choice of products

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widespread AI is in our current landscape. To putthis notion into perspective, here we explore some quite different but equallyinspiring uses of AI in digital marketing. AI Social Media Examples AIMarketing Automation Examples AI Digital Advertising Examples AI DigitalMarketing Examples AI Social Media Examples Sephora’s AI chatbot-poweredshopping service Sephora screenshot Sephora screenshot Understanding the powerof AI early on, cosmetics brand Sephora has been using chatbot technology tooffer its audience the most personalized, informational customer experiencepossible. After conducting consumer research, the brand realized that manycustomers were overwhelmed by  having tobrowse through

a host of pages to find something suitable in certaincategories. In response to this, Sephora Jewelers Email List  launched an interactive quiz to helpguide its users through the shopping process, led by chatbots which offertailored tips and suggestions based on specific answers or responses. Due tothe success of the initiative, Sephora now offers its very own chatbot-poweredshopping service via Facebook Messenger as it continues going from strength tostrength. This ultra-personalized AI-powered Messenger service includes a

virtual color match assistant, a reservationsassistant, and even KitBot: an autonomous chatty make-up tips and adviceexpert. Ada’s AI-driven customer support and social media engagement platformAda is an innovative AI technology provider based in Toronto that offers afully-tailored platform designed to plug into a business’s existing tools ortech stack and offer automated customer support. In addition to automatingessential tasks and offering human-like customer support communications, Ada’sAI-