Another major change is the introduction

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For instance, analyzing behavioral history data can help marketers identify high-value customers and tailor promotions and offers to their needs. Thirdly, by collecting first-party data, marketers can reduce their reliance on third-party data sources, which can be less reliable and pose privacy concerns. Overall, collecting first-party data enables marketers to make data-driven decisions and deliver better customer experiences, ultimately leading to increased revenue and business growth.


If you still don’t know how to collect this type of data from your users, generate interactive experiences and increase the engagement of your content, try a free Ion demo and learn how to create unforgettable experiences while generating fundamental France Phone Number Data data for your content marketing strategy. Explore different Ad formats of video content. Spotify now includes video podcasts, as well as a new feature called “Canvas,” which allows artists to upload short looping videos that play in place of album artwork. This feature is similar to the short-form videos on Instagram and the music videos on YouTube.




The addition of video content is a clear attempt to keep users engaged for longer periods of time and to compete with other video-focused platforms. But, we all know what this really means for marketers: new ways and formats to promote video ads on Spotify. Video advertising on Spotify can provide several benefits to businesses looking to increase their brand awareness and reach their target audience. With access to Spotify’s first-party data, businesses can target their video ads based on factors such as age, gender, location, listening habits, and interests, ensuring their message is seen by the right people.