Content marketing will take a more playful form
Clickthrough rate and conversion rate made it into the top 10 KPIs to measure on their own, which suggests to us that engagement will be key across channels in 2023. Interactive content marketing will gain momentum In 2023, “content will get more personal,” Block said. “I don't mean personalization, which has been important for years. I mean creating more interactive engagement points throughout their content marketing.” That could look like more live interviews that also serve as research for blog posts or latestdatabase.com email newsletters, Block said. If members of the audience contribute questions during the interview, they change the direction of the final written content. This trend could also mean that other types of content will be interactive. Think product-recommendation quizzes, calculators and decision trees. The popularity of games like Wordle suggests the strength of that trend, according to Lani Assaf, marketing lead at Elpha.
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Wordle “exploded from a few players to hundreds of thousands these last few months,” Assaf said. “After three years of doom and gloom, people just want to PLAY.” “After three years of doom and gloom, people just want to PLAY.”in 2023, with quizzes and other highly-shareable dynamic content, like this “NSFW” (New Standards For Work) quiz by Vimeo that delighted MarketerHire’s content team in late 2021.
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