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Paid advertising A Statista study indicates that, at various points in , of U.S. adults were shopping more online than they had been before the pandemic. This major surge in eCommerce has underscored the most modern tools for digital marketing in . Many organizations have embraced this change for the wider range of customers the internet enables them to reach, as well as the time- and money-saving benefits of automation. Investing in automated advertising channels, such as email marketing and PPC ads, can result in high return on investment ROI and increase your customer base.Social media More than ever, people are following brands on social media for updates Photo Editing Servicesregarding COVID- closures, in addition to product and sales information. of consumers follow social media pages in order to get this kind of information about businesses they patronize. Social media is a great way to meet your audience where they are, especially considering there will be an estimated . million social network users in in the United States alone. It’s important to take advantage of this line of communication and express what sets your business and products apart. Statista chart illustrating rising increase in social media use from.
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As illustrated by the chart above, social media use is widespread and has been increasing year-by-year. Consumers often follow and interact with brands they like on social media, so it is important to maintain an active social presence that provides users with useful, engaging information. Source: Statista Contact us If you are looking to fortify your digital marketing strategy for the coming year, contact Dragonfly Digital Marketing today. Our experts work with businesses of all sizes to identify the most lucrative marketing methods.
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