Ad fatigue example of ad customizers
l,same ad multiple times, especially with display remarketing. “With one of our display campaigns we noticed a declining CTR,” says co-founder of Optmyzr, Frederick Vallaeys. “By simply changing the background color from yellow to blue, we were able to instantly restore our old CTR because the ads looked different and users started noticing them again.” We do this all the time at WordStream. For instance, in the example below, by changing the mousepad from blue to red it instantly refreshed our ad and helped re-engage our previously fatigued audience.istagram retargeting Simply swapping out your outdated and over-used image ads with a new background color IT Numbers is often enough to re-engage fatigued users that have stopped noticing your ads. It’s that easy! .2: Keep Your Ads Fresh and Up-to-Date with Ad-Customizers Ad customizers just turned 1 years old! Google released these babies in September of 2014, and they’ve really been a game-change for the active advertiser.
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Anyone who’s doing PPC and is unaware of ad customizers needs to open their eyes and embrace these gems, because they are truly the easiest way to keep yours ads fresh and relevant while creating a sense of urgency to entice your audience to click. How do they work? Ad customizers dynamically update your ad with tailored messaging and time-sensitive calls to action. Do you have a limited-time offer or sale? You can use the countdown feature to let users know they only have 3 days left before it’s too late! Whether it be counting down to a one-time event, a recurring event, or inserting location-specific details, ad customizers are an easy, hands-off way of preventing ad fatigue.
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