To complement it, we think
Rketing and advertising actions that a brand develops to work, in parts, on its identity . Going back to the saying "how they see you, that's how they treat you" , identity is like the clothing you have thought about wearing. Is it appropriate to the context in which you will be? Do you wear clothes suitable for the climate? What message do you want to convey? On the other hand, the corporate image is defined by the perception that people have of that identity, remembering that there are aspects that will help define it, such as the way you address people and your way of behaving according to the context in which that you find. In the business field it is very similar.Corporate identity is made up of the organizational mission, vision, and values — what Iran WhatsApp Number Data we see on the “Who We Are” page of the website. To complement it, we think about the visual identity that we want to transmit. This is made up of the name, the logo, the slogan, the colors and other visual aspects that define it, as well as the marketing actions developed to promote that message. And finally, the corporate image is the message as a whole. It is the impact that everything you have developed has had on a person defining how they will see you in relation to the product or service you offer. Aspects that affect the corporate image It may be difficult to list so many tangible or intangible ways that can influence the creation of a good or bad corporate image. However, here I bring you the main questions that you should take into account when thinking about the image of your business.
https://lh7-us.googleusercontent.com/OpSjFsY-C9mbfGjsOtfzNNSxbDwT6id8I8bK45w4P3iMFpoAKovEyGEYnCPSeQUmRchbjylvhI9cPdvKJY6Ub0wf_dVshiEtKBOPgAB1DdO1XHZwLrCtHac9zauO7psjtrtVJv_e6LYJ90EdTmGJCYg
Is the name you use for your brand appropriate to the context? Does the logo make you feel identified with it? Does the slogan define your corporate image in one sentence? About the website, is it aligned with the message you want to convey? Are the colors you use consistent with the feeling you want to give? If you have a physical location, what is the atmosphere that this place has for its visitors? Do employees know the importance of their treatment of customers in the corporate image? It is worth highlighting that someone external to the company is the best option to give you transparent and concrete
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