Discover the 11 digital marketing mistakes that your industry may be making!
It is essential to analyze what possible mistakes in digital marketing your industry may be making.
This is because, with the exponential growth of the inte Chinese Overseas Asia Number Data rnet and new techniques and technologies that emerge every moment, it is necessary to evaluate the degree of return that online investment is offering.
To give you an idea of the importance of designing a good digital marketing strategy, check out some data that prove the effectiveness of this method, and how it can impact the growth of your industry:
80% of customers prefer to search for information about a service or product in articles rather than in advertisements;
Consumers access the internet 3 times a day, on average, to research a specific product before purchasing;
78% use the internet to research products online;
32% of companies prefer to direct their investments from traditional marketing to digital marketing;
86% of people do not watch TV commercials;
84% of users between 25 and 34 left a website because of intrusive and irrelevant advertising;
Currently, 7.6% of marketing budgets are for social media. Marketing Managers expect this percentage to reach 18.8% in the next five years;
Companies that invest in social networks see revenue growth of up to 18% (McKinsey);
75% of B2B (Business to Business) companies do not measure or quantify social engagement (Satmetrix);
Marketing investment in mobile advertising is projected to rise to 9% over the next three years.
This data shows that you need to invest in digital marketing to gain more visibility in the online environment, stand out in the market to win over your potential customers and get ahead of your competition.
But, like any process, efforts and strategies must be applied correctly so that the industry does not make some digital marketing mistakes.
To prevent this investment from causing losses to your company, we have prepared this article with the 11 main mistakes in digital marketing that may be being made in your industry:
1. Not planning your strategy
2. Not researching keywords
3. Not worrying about SEO
4. Not having conversion pages on the website
5. Not measuring where your customers come from
6. Don't worry about images
7. Not promoting your online store
8. Not updating your industry’s social media
9. Create the website for yourself and not for customers
10. Ignore mobile
11. Wrong email marketing campaign
The importance of not making mistakes in digital marketing
1. Not planning your strategy
One of the biggest mistakes in digital marketing made by companies is not planning a strategy.
It is a mistake to think that digital marketing is just about creating a profile and creating pages on social media, hoping that people will like your publications and that this will increase your sales.
Keep in mind that you need to have a marketing plan based on a market study.
Then you must develop strategies, put them into practice and analyze digital marketing metrics.
2. Not researching keywords
The basis for gaining visibility and traffic on your website is research and choosing keywords.
Regardless of the strategy you use, whether SEO (Search Engine Optimization), sponsored links, social media or all of them, you need to do good research on the best keywords to use according to what you want to promote.
To avoid such mistakes in digital marketing, you can use some keyword planning tools from AdWords, Keyword Tools, FreshKey, Google Analytics, among others.
This way, it is possible to identify some points such as:
Which keywords are most relevant to your segment;
What is the volume of monthly searches that each keyword has;
If the keywords are easy to achieve good ranking in search engines;
Monitoring the updated ranking of each keyword;
Amount of traffic they receive;
The proportion of conversions they generate.
It is worth remembering that good research and monitoring of your keywords can have a positive impact of around 2 to 10 times on your ROI (Return on Investment).
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3. Not worrying about SEO
Not worrying about SEO, that is, website optimization of your page, is one of the digital marketing mistakes that can lead your strategy to failure.
This is because there is no point in just having a website with an attractive and personalized layout if it cannot be recognized by search engines (Google, Yahoo) and, consequently, cannot be found by your potential customers.
For a good digital marketing strategy , it is essential that your website appears on the first pages of search engine results.
Therefore, you always need to study, execute and monitor SEO techniques, from website creation to its maintenance.
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