Digital marketing is much more targeted
Why should you be doing digital marketing? Business has moved online. We don’t really think that statement is controversial, but if you don’t believe us, here are some wild facts: In 2022, people around the world spent just over 400 minutes on the web every day. (That’s more than 6 hours daily. Get a hobby, us.) Ecommerce sales recently eclipsed $1 trillion globally—for the first time in history. It’s expected that 24% of all retail purchases will take place online by 2026.
That’s a whole lot of digital cheddar to be made. So, yeah, DigitalDenmark WhatsApp Number Data Revolution and all that. If you want your business to be successful today, it’s almost a given that you need to be doing some kind of digital marketing. But that’s not a bad thing—it’s incredible. There are all kinds of benefits to digital marketing over traditional marketing methods: It’s highly targeted. Most traditional kinds of advertising (like radio or television ads) are one-to-many, which means you’re broadcasting the same ad to everybody.
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That makes it hard to tailor your messaging to address particular customer segments. , allowing you to customize your ads for people that meet certain criteria: age, gender, interests, and more. It’s very measurable. Mass communication is weird. When you run a newspaper ad, it’s tough to figure out whether anybody’s even seen it. Did your sales go up? Was that because of the ad or something else? In digital marketing, you can measure how many people have seen your ad in real-time.
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